Purple Short Crabs

Purple Shore Crabs, Hemigrapsus nudus, are small crabs that are similar in structure to true crabs. They have carapaces that are commonly found to be 4-5. 6 cm. A distinguishing characteristic of the Purple Shore Crabs is their lack of setae. They are usually found to be dark purple, olive green or red with white or cream marks, on their carapace. Their legs match the color of their carapace but have white tipped claws. Though Purple Shore Crabs are capable of living out of water for several hours, they require moisture to survive.These crabs respire with a gill system in which they take in oxygen-rich water orally, obtaining oxygen by diffusion then expelling the excess water and carbon dioxide through their gills. They are commonly found under rocks anywhere from low-tide to mid-tide zones as well as reefs as far down as 10 metres. Purple Shore Crabs prefer an environment in which the shores are medium-energy to high-energy. When their shelters are disturbed, they tend to race towa rds shelters such as other rocks, ledges, holes and crevices.Purple Shore Crabs are scavangers with dietary preferences that include worms, dead organisms, molluscs, small gastropods, small crabs, algae, carrion and seaweed. The purpose of our investigation is to determine whether there is a relationship between the relative distance to the shore and the population density of Purple Shore Crabs. To determine this, 3 transects were placed perpendicular to the shoreline of Eagle Bay, Bamfield.A random number generator was used to determine 5 completely unbiased numbers. These numbers were used to establish the distance of which the quadrats were placed. For each number, 1 quadrat was placed by the top left corner of each of the 3 transects. To calculate the population density of Purple Shore Crabs, the number of Purple Shore Crabs within each quadrat was counted and recorded. To avoid re-counting of an individual crab, crabs were counted after being collected in a bucket.

Customer Service Essay

Handout In this Session, you have learned about: The principles, policies and procedures of your organisation How your organisation communicates its principles to employees Your organisation’s policies and codes of practice Consultations on changes to principles, policies and procedures Issues of public concern relating to your industry and organisation. Principles, policies and procedures Principles are the foundation of a system of beliefs within an organisation. Principles are the philosophy of the organisation, illustrating how the organisation ‘thinks’. A policy is a definite course of action adopted by an organisation, which guides employees and helps them put principles into practice. Customer service policies are similar in many organisations, but some may be tailored to fit your organisation’s specific principles. A procedure is a series of steps to be followed to correctly answer the telephone, deal with complaints, give refunds etc. Organisations tend to have their own specific procedures. Communicating principles to employees An organisation may communicate its principles to employees in the following ways: The recruitment process Reading material Group discussions Appraisals and feedback Improving team performance Principles may be worked into the recruitment process. Interviewees asked about the organisation’s principles. Organisation handbook and vision statement include principles. This may be the first thing new recruits learn about the organisation. Printing out principles and posting them in the office ensures they feature in every employee’s day. Principles could be printed on commonly used items. Hearing principles read out is more effective for some. Managers and team leaders remind employees of principles. Discussion of whether an employee adheres to principles may be part of a formal review. Company awards are used to publicise principles. Company away-days and team-building exercises are opportunities to remind employees of principles. Team-building tasks could be centred on principles. Policies and codes of practice A code of practice is a set of written rules or standards outlining the responsibilities of, or proper practices for, an employee or organisation. An industry-wide code of practice is often defined by a trade association or professional body. Policies tend to be written by an organisation and based on an industry-wide code of practice. Your organisation might make you aware of its policies or code of practice by: Publishing the code of practice/policies on their website or the intranet Emailing updates to the code of practice and policies to all employees Including the code of practice and policies in the organisation handbook Basing appraisals or feedback systems around policies / code of practice Indicating the trade association/professional body who wrote the code of practice. Consultations on change If you are consulted on changes, your opinion is considered by those making the decision. Ways to consult employees on changes to principles, policies and procedures include: Small group meetings (face-to-face or via a video conference) Questionnaire Discussion with line manager/team leader Intranet bulletins or a FAQ page Email Team bulletins Monthly newsletter Letter A trade union/employee representative or staff council. How you are consulted depends on the size and structure of your organisation, employee work practices and the information being communicated. If your organisation has 50+ employees, you have the right to request an Information and Consultation arrangement. Issues of public concern Issues of public concern relating to your industry or organisation could include: Product recall and customer safety – is your product/service safe and reliable? Confidentiality – do you store customer information securely? Accessibility – is it easy to contact your organisation/use your services? Quality – is product/service equal to competitors? Responsiveness – how quickly will you respond to a customer and resolve problems? Value customers – do you value your customers and treat them appropriately? Finances – are accounts transparent and investments ethical? Wider concerns – public health, economy, environment, exploitation of workers etc. Your organisation may deal with issues of public concern by: Establishing stringent testing and health and safety processes Ensuring varied and easily accessed means of communicating with the organisation Investing in public relations to communicate effectively with the public Establishing clear customer service policies, making them available to the public and ensuring that staff adhere to these policies Publishing the organisation’s accounts Publishing a code of practice relating to the organisation’s economic, ethical, environmental responsibilities etc.

Elizabeth Bennet Essay Example | Topics and Well Written Essays - 500 words

Elizabeth Bennet - Essay Example (87) Elizabeth is intelligent, and has a quick and lively wit. This in particular distinguishes her from Lydia and Mrs Bennet, because Pride and Prejudice makes heavy use of dialog to characterize people and tell the story. Elizabeth thinks and speaks on a variety of subjects, whereas Lydia and Mrs Bennet are concerned only with parties, officers, and husbands. Elizabeth is sometimes deeply embarrassed by the behavior of her family, and recognizes that Lydia's behavior is out of control in part due to lack of discipline on her mother's part: "supported by [her] mother's indulgence, what chance could there be of improvement" (175) Both Elizabeth and Lydia are vivacious and lively, but while Elizabeth tempers these qualities with good manners and her understanding of and attention to social conventions, Lydia lacks any sort of good judgment. She is unable and unwilling to restrain her impulsive nature, and is never able to understand that her behavior reflects badly on herself and her family. Returning to Longbourne after marrying Wickham, Lydia is unrepentant, full of "ease and good spirits" (255) and thinks only of boasting about her marriage, and other "subjects which her sisters would not have alluded to for the world". (255) Elizabeth shares few, if any qualities with her mother

Love- Spare Time Equipment Case Study Example | Topics and Well Written Essays - 250 words

Love- Spare Time Equipment - Case Study Example n brands of small pleasure boats, outboard motor, snowmobiles, jet skis, a line of trailer and pickup-truck campers, and recently, a line of lawn mowers, tractors and trimmers. Despite being in operation for two years, the business has been reflecting break-even in financial performance. Recently, there was an offer by a producer of mountain bikes to include this among the products he offers. In this regard, the case requires an evaluation of Mark Zimmerman’s overall strategy, including the appropriate decision for the mountain bike offer. The strengths in Zimmerman’s strategy lie in focusing on the theme of personal service, manifesting a friendly, service-oriented atmosphere and stance. Further, since the business carries exclusive brands that are not offered by other competitors within a five-mile radius; except for the recently added lawn mower equipment, he exhibits competitive advantage for his core products over those of his competitors. On the contrary, the weaknesses lie in the need to evaluate the needs of the customers within his area. Apparently, his competitors had been offering price strategies that could be indicative of the customers’ sensitivity to prices. Further, he should select the products that would generate profits rather than giving them more work (like the lawn mower equipment). His use of selective advertisements needs to be evaluated to ensure that all products offered would be appropriately promoted to enhance customers’ awareness, recall and purchase. The bike offer is a good opportunity since the incentives are enticing (initial inventory, accessories and repair parts need not be paid within 90 days). However, since the product is virtually the same as those offered by other competitors within the area, the strategy to be applied should differentiate him from others and determine the needs of the customers within the area for mountain bikes. One therefore recommends not to include the bike in his

Legal Case of the Caspian Sea Research Paper Example | Topics and Well Written Essays - 3750 words

Legal Case of the Caspian Sea - Research Paper Example Iran and Russia, especially Iran, favor splitting the sea equally among the countries, with each country owning the sea with joint sovereignty. The other countries, however, favor partitioning – they get certain parts of the sea to control for their countries, and the other countries get their own slice of the pie. This describes the conflict in a nutshell. However, the conflict is more complex because other, more powerful countries, like China and the United States, have taken sides. This paper will describe the conflict, along with describing other water based conflicts, in recommending the best course of action for the five countries in dispute over the Caspian Sea. Discussion The dispute over the Caspian Sea has as its genesis the collapse of the Soviet Union in 1991-1992. According to Mirfendereski (2001), prior to the collapse of the Soviet Union, the Caspian Sea was the province of only two countries – the Soviet Union and Iran. After the breakup of the Soviet Un ion, however, the Caspian Sea was abutted by Iran, Russia, Azerbaijan, Turkmenistan and Kazakhstan. Further, Mirfedereski (2001) stated that, soon after the breakup of the Soviet Union, the Caspian Sea became a matter of international business, as, in addition to the countries abutting the Sea, other countries, such as the United States and China, developed a strategic interest in the region, because of the Sea’s rich and oil and gas reserves. As Zeinolabedin et al. (2011) states, the Caspian Sea and how it is divided up between the countries is important to the countries, and to the world, because of the Caspian Sea’s resources, particularly in the area of oil and gas. Roberts (2001) states that the issue of the Caspian Sea energy development is dominated by four factors – uncertain oil prices; the geology and geography of the area; the pipeline issue; and the ability of the Turkish government to develop a coherent energy import policy. Before the breakup of th e Soviet Union, the Caspian Sea was divided according to agreements made between Iran and the Soviet Union in 1921 and 1940 (Laruelle & Peyrouse, 2009). However, after the breakup of the Soviet Union, this agreement became problematic, although Russia initially proposed, after the breakup of the Soviet Union, that the countries share the Caspian Sea, with the exception of ten miles (Laruelle & Peyrouse, 2009). The other countries, however, did not agree with this plan. This means that, for the new countries which abutted the Caspian Sea, there was not specific guidance on how the Sea should be partitioned. However, Mirfendereski (2001) states that at this time there was, when the Soviet Union was intact, delineations that the Soviet Union had made for the Caspian republics. There was also a division between the Soviet Union and Iran, called the Astara-Hassanqoli line. However, as these delineations meant that Russia had to concede a large portion of the Sea, Russian disputed the Sov iet Union delineations, according to Mirfendereski (2001). What Russia was seeking, according to Mirfedereski (2001), was an equal but undivided share of the Sea as a whole, as opposed to partitioning. Iran, whose ostensible partition of the Caspian Sea, per the Astara-Hassanqoli line, deprived it of offshore petroleum deposits, went along with the Russian plan to ignore the Astara-Hassanqoli line and divide the Sea up so that each country had an equal but undi

Smoking among Teenagers Research Paper Example | Topics and Well Written Essays - 2000 words

Smoking among Teenagers - Research Paper Example Not only this but also a teen’s exposure to cigarette smoke increases the risk of metabolic syndrome. Smoking during the teenage impacts the teenager’s overall health, lung efficiency, reduces concentration span as a result of which his or her academic performance is hampered. Youth is that period of our lives where our mind and body are at their peaks but smoking during teenage deprives one of giving one’s best performance in all walks of life (Hales, 2009-2010). The hazards of teenage smoking and its causes can be traced to the determinants of health as per the ecological model. THE ECOLOGICAL MODEL The ecological perspective on health includes individual and environmental factors. The ecological model stresses that for community assessment, it is important to look beyond individual factors and also incorporate organizational and community factors. As per the ecological model, behavior at the individual level is influenced by biological, physiological, psycholo gical and emotional states. The psychological aspect of teenage smoking is that teenagers have it at the back of their mind that smoking makes them more ‘cool’ and mature. Many a times a teenager tries the first puff just to imitate his or her favorite celebrity. The social and cultural beliefs of family, friends and peers comprise of the interpersonal level. Smoking behavior of a teen is influenced by family: for instance if one of the parents smokes, then the child tends to smoke too. Heredity is the main biological factor: for instance women who smoke during pregnancy are indirectly making their unborn children prone to nicotine. These children develop a liking for nicotine and also show quick addiction. Friends are part family members and usually a teen is more influenced by friends than by his family. Many teenagers testify that their friends forced them to take the first puff (Harris, 2010). The physiological factors for teenage smoking will include nicotine metab olism and excretion. Cultural beliefs are very correctly depicted in the promotions of the Marlboro Man (McLeroy, 1988). At the organizational and community level, economic, physical and structural factors influence behavior. This level encompasses educational programs, mass media, counseling, support groups and organizational incentives. Public policy is another domain at which assessment can be done for a community. The Public Policy shows the state’s stance on health and related issues. For instance public service messages against teenage smoking and awareness programs come under public policy. Not only this but also public policy includes national laws for teenage smoking like a ban on selling cigarettes to a minor (Harris, 2010). Relationships with family, friends, neighbors, contacts at work, and acquaintances form the interpersonal processes which influence health behaviors. These relationships are particularly more influential in a teenager’s life as his mind i s vulnerable and he tends to adopt common behavior in his surroundings. The way a teenager deals with stress is also influenced by these relationships. If an adult smokes excessively during stress than his teenage son would do the same under stress. If the same interpersonal relationships can provoke a teenager to smoke then they can also work as support systems in times of stress and rehabilitation (for smoking or alcohol addicts). However if a

Disciplinary Procedures Essay Example | Topics and Well Written Essays - 1500 words

Disciplinary Procedures - Essay Example To begin with, the procedures offer a framework for conducting investigations to establish the key facts regarding the case or grievances forwarded. The employer, therefore, collects the available evidence through series of hearings and disciplinary meetings. Nevertheless, the procedures dictate that facts ought to be established within a reasonable time after a complaint is forwarded. Secondly, the disciplinary procedures allow the employer to inform formally the employee under investigation about the problem. More so, this should be done in writing with attached pieces of evidence for the purpose of record keeping an avoiding inconsistency (Antcliff & Saundry 2009). Thirdly, the procedures aim at incorporating the views of the employee in the entire process of finding a solution. This is enhanced through hearings in which the employee responds to allegations and asks questions to seek clarification by presented evidence. Furthermore, the discipline procedures give employers the bas ic structure of arriving at decisions. Three major decisions can be made founded on the strength of the evidence presented in the employment tribunal. The employer may decide to write warning letters in case of gross misconduct whose extent may have threatened the operations of the organization. The letter should comprise of the mistakes done and recommended improvements. If the tribunal finds it fit to dismiss the employee, the responsible manager should do so within the legal system of termination of employment.

Meditations on First Philosophy Article Example | Topics and Well Written Essays - 250 words

Meditations on First Philosophy - Article Example example of this is given in the â€Å"letter to the Sorbonne† what it says that great people like Archimedes, Apollonius Pappus and the rest and presented facts which have been universally accepted, though very few understand it’s intricacies for the mere fact they’re quite long and only a reader who exhibits good concentration powers could understand them. Another point of great importance that I picked up was that one’s mind should not be filled with preconceived notions and opinions when trying to weigh the pros and cons and decipher between the right and the wrong. On the other hand, the mind should be detached from any involvement with the senses, so as to provide the person with a clear perspective of thinking. Most people just accept the facts as they are and never bother to oppose or refute it. They present a wrong picture that they have understood it completely and sometimes they commit the great mistake in rejecting the truth. In a subject like geometry the desired result is obtained by strictly following the rules. This is not so in a subject like philosophy because there are two sides to the coin which is open to argument because no argument is free from mistakes. It is only when any argument is thoroughly debated, supplemented and can decide to the extent that they are considered to be absolutely authentic, only then can a declaration or a public statement of the same should be exercised. People who are as intelligent as you would be easily subscribe to the genuineness of your opinion. In the case of atheist, the are considered to be posers more than people who learned or

Examine the leadership styles of lewin (1951)white lippit(1960)and Essay

Examine the leadership styles of lewin (1951)white lippit(1960)and consider how it applies to your current or past work place.us - Essay Example According to them, leaders acted in three main ways, laissez – faire, democratic and autocratic leadership style. Autocratic leaders dictated terms and people had to obey them blindly. Democratic leaders discussed all probabilities and also made followers to take their own decisions. Laissez – faire is the extreme opposite to autocratic leadership style. They completely parted with all responsibilities to the followers. The experiments conducted by Lewin on planned change and styles of leadership spurred the launch of group dynamics research and change programs implementation (Burnes 2004). Relevance of Lewin, White and Lippit’s leadership styles in today’s healthcare organizations Nursing is basically a people oriented profession and hence there is considerably focus on humanity and this is one of the basic factors influencing nursing leadership. In order to deal with daily work routines and situations, nursing managers need to make the most use of situat ional leadership. For this, the manager must be aware of the leadership styles employed, task and the processes and systems followed in the healthcare organization. Nursing managers who can successfully combine the above mentioned attributes attain maximum success in handling challenging situations (Sellgren, Ekvall & Tomson 2006). However, the traditional leadership styles experimented on a group of children by Lewin, Lippitt and White may not be the most popular leadership style adapted by nurse managers. In fact, on the basis of these behavioural forced leadership styles, the transformational leadership was subsequently developed and is still considered one of the most popular leadership style adapted by nurse managers. Transformational leadership styles take on all the aspects of democratic, autocratic and laissez – faire styles and apply it depending on the situation warranted. Hence, in today’s changing healthcare organizations, nurse managers have to utilize all the three leadership styles proposed by White, Lippitt and Lewin depending on the situation (Molero et al. 2007). Changes made in the organizational structure also affect the leadership style to be adapted by nurse managers. Also the diverse phases of development which an organization goes through, warrants diverse management efforts and the leadership style should be in compliance with the particular stage through which the organization runs through. The current changes in the environment affecting the culture in the organization also spurs nurse managers to create a specific leadership style of their own in order to handle tasks efficiently (Lindholm, Sivberg & Uden 2000). Hence, most nurse managers employ all three styles of democratic, laissez – faire and authoritative depending on the situation. The leadership style adapted by nursing managers depends on the climate of the group. The manager needs to find out whether the needs of the group are meted out and whether the group is so formed in order to handle group goals. In this case, the nurse leader needs to first make a retrospect of his or her behavioural traits. Accordingly, the current situation in the organizati

War and Conflicts in Africa and Its Effects on Childhood and Health Term Paper

War and Conflicts in Africa and Its Effects on Childhood and Health - Term Paper Example Maintaining and enhancing childhood and child health has not been easy for nations in the developing world, particularly conflict-plagued nations in Africa. These nations are often plagued by war and conflicts. These conflicts make it difficult for Western-influenced medical and social intervention difficult. Childhood is seen as the early years of a person’s life where the person socializes with members of the society and gains an understanding of the world around him or her in preparation for a productive life after age 18 (NICHD Early Childhood Research Network, 2005). In most studies covered by this research though, childhood seems to stretch from the time of birth to about age 12, where a child needs care and attention. As a child grows, s/he needs to get a proper blend of emotional, mental and physical health (Kehily, 2004) in order to become a stable and healthy adult. Emotional health encompasses the right bonds with adults, care and protection from trauma and other harsh conditions that may make a child disturbed. Mental health has to do with the right structures that will give the child a stable mind. Physical health means protection from diseases and other physical injuries that would prevent the child from normal life. In the modern setting, these things should be available to the child as he goes through contact with his or her parents, school and the local community. Clarke et al (2003) stress that a good childhood is one in which a child gets the opportunity to grow up an ideal setting. This includes access to good and healthy food, the opportunity to learn and play, protection from diseases and harsh environmental conditions as well as access to proper health care.  

Conceptual Framework Essay Example for Free

Conceptual Framework Essay The crossing of genders has been a hurdle that society has stumbled to accept since the beginning of time. Early hypotheses about the so-called cause of homosexuality originated from the psychodynamic perspective that men became gay because of a dysfunctional family system in which they were emotionally enmeshed with their mothers and had a distant relationship with their father. As a result, the thought of changing one’s sex immediately becomes a staple of criticism, despite the psychological effect it could have on the individual. Yet, Imani, a man who lives life as a woman, successfully copes with work, intimate relationships, family and peer relationships, and has developed a positive assessment of self. Imani is a resilient, creative, and resourceful individual, who has overcome societal myths that a transgender cannot function normally in society. Thus, this essay will attempt to outline Imani’s life journey and compare it to Hutchinson’s (2008) common risk and protective factors, while revealing how she copes with personal and professional relationships according to Werner and Smith (2001) ratings of the quality of adult adaptation and what she attributes her success. Six Criteria of Coping Understanding and coping with cultural differences becomes crucial when attempting to come out about gender or sexual identity. Social constructionist perspective suggests that â€Å"sexual orientation unfolds within a context of environmental or social influences† (Morrow Messinger, 2006, pp. 61). Growing up poverty stricken, Imani learned to cope at an early age. The eldest of six, Imani grew up without a positive male role model and poor, while dealing with sexual desires for the same sex. â€Å"I use to pretend like I was attracted to girls because that was the normal thing, but since I was twelve, I had sexual desires for other boys† (Imani, personal communication, February 6 2009). Therefore, recognizing her gender identity at an early age, but able to cope with the stigmas of society involved Imani’s ability to reconcile competing demands from the dominant society. In addition, feelings for the opposite sex thwarted Imani from forming peer groups at an early stage in her life. â€Å"Many gay men do not accomplish normal development tasks of adolescence, such as forming a peer group†¦therefore, when experiencing some of the emotionality of teenagers as adults in their twenties or older, there is dissonance between chronological age and developmental tasks they may be struggling with† (Mallon, 2008, pp. 150). Normally, this would have had an unfavorable effect, but, it had a favorable effect on Imani’s life. For example, Imani is a leader in the lesbian, gay, bisexual and transgender (LGBT) community. She mentors young individuals that are dealing with gender identity issues. Imani has also been in a long term intimate relationship for fifteen years; which induces her happiness. â€Å"When I was growing up, being gay was taboo, but, today you can speak out about who you are and feel comfortable, so I’m taking full advantage of every opportunity and helping others who may feel isolated as well† (Imani, personal communication, February 6, 2009). Even in analyzing her relationship with her siblings, Imani is respected and accepted wholeheartedly by her entire family. This could be attributed to two major reasons. Firstly, Imani was a defiant child, but, she also helped rear her brothers and sisters, which established a sense of respect from them early on. She also was defiant and never conformed to the norm when instructed to complete a task. For example, if her mother instructed her to go right, she would go left. Secondly, unlike people in a cohort group born in the eighties, which are more adept to come out sooner rather than later, Imani made her decision to transform at age thirty-eight. â€Å"Coming out is a critical issue in the process of identifying, some people do not go through this process early in life† (Kane-DeMaios Bullough, 2006, pp. 10). For this reason, when Imani revealed her decision to become a woman, she perhaps displayed a defiant attitude, not to mention that her mother was supportive of her decision, likely instilled strength, support and understanding from her siblings as well. As a result, Imani shares a strong and supportive bond with her brother and sisters. Although Imani has been resilient in gaining acceptance from peers and family, her professional success is equally astonishing. Imani’s was employed with Phillip Morris, Inc, when she decided to transform. However, her employers were not accepting of her identity change, so, they increased her workload and refused to give her a stable schedule. To combat this deliberate injustice, she filed a grievance, several weeks later she was laid off. Werner and Smith (2001) noted that one of the main qualities of adult adaptation is work. â€Å"The individual is employed and satisfied with work† (pp. 36). â€Å"My former job was horrible at accepting me for who I was, so I decided to make a move and find employment elsewhere; where the people would make me feel comfortable and I would enjoy what I was doing. (Imani, personal communication, February 6, 2009). Imani is now gainfully employed as a supervisor with a prominent Medicaid service provider. Imani states, â€Å"There’s good energy at work. My colleagues respect me to the upmost and I enjoy helping clients. † Clearly, Imani’s ability to get past the ridicule of a former employee and successfully find employment without becoming discouraged about her gender identity is another emphasis of her resiliency. However, Imani contributes her success to having the courage to live as a transgender to education. Enrolling in VCU’s fine art program during the 70’s broadened my mindset about the world around me and myself, which has helped me become who I am today† (Imani, personal communication, February 6, 2009). Without question, academia can enhance an individual’s perception about the world around them, but, â€Å"the concept of accommodation is an important one in understanding the adaptation of transgender people† (American, 2009,  ¶ 3). Consequently, with Imani having the accommodation of a close knit, supportive family and long term partner has definitely added to her success. Therefore, it is should be pointed out that some risk and protective factors are inherent in the nature of resilient people. Risk and Protective Factors Werner and Smith (2001) noted that even in infancy there was something different about the high-risk children who never developed serious problems. They were active, affectionate, good-natured infants, alert and autonomous toddlers. One protective factor associated with Imani’s success was her development of advanced self help skills, which she acquired early in her life course. For instance, Imani learned early to cope with gender identity issues, despite being reared during a time when homosexuality and cross dressing were deemed taboo. In addition, coping with putting her childhood on hold while helping her mother take care of her siblings, Imani developed an identity of a leader. Evidently, this created strength of mind, which more than likely had an influence on the way Imani set out to accomplish goals or agendas. People who are heterosexual in orientation do not have to ponder on how to develop a heterosexual identity. In contrast, transgender people have as their task the â€Å"development of an identity that runs counter to the heterocentric culture in which they are socialized. † They must â€Å"come to terms with having a sexual orientation that is socially ridiculed, and they must formulate a sense of identity as a transgender person† (Morrow Messinger 2006, pp. 85). Although Imani’s early development of advanced self-help skills has played a pivotal role in her success during her life course, she still faced the risk factor of growing up in poverty. Coincidentally, this did not have a negative effect on her schooling or personal accomplishments. Hutchison (2008) suggest, â€Å" poverty alone is much less of a risk than extended poverty. Imani’s life serves as a perfect example for this suggestion. For example, Imani did not continue the family trend of living in poverty. Determined to set the pace for the rest f her siblings, she rose above the line of poverty in her early twenties. She graduated from high school and successfully obtained a college degree. One could raise the question, if her role as the older sibling, which induced a sense of responsibility, while trying to understand her identity issues, kept her from being vulnerable to the risk of falling off track, because she was preoccupied with the task of taking care of her brother and sisters, rather than the poverty situation in front of her. Undoubtedly, it is apparent that Imani’s deprivations growing up did not lead to a trajectory of failure. Hutchison (2008) points out that positive impact of historical events can reverse disadvantages in a person’s life trajectories. Therefore, being torn between the role of patriarch and matriarch at an early age, clearly, had a positive effect on Imani’s life. Conclusively, Imani’s life has been filled with many extenuating effects of internal oppression at an early age, which she was able to overcome at a later stage in her life cycle. The major turning point in her life was enrolling in college; which has made her a resilient, creative, and resourceful individual who possess much strength. Yet, born during a time when social reform was at its peak, Imani serves as a perfect example of resiliency, success and normalcy.

The Changing Smartphone Industry Marketing Essay

The Changing Smartphone Industry Marketing Essay Research in Motion (RIM) is a Canadian wireless device company, best known as the developer of the BlackBerry smart phones. The company, in its early years, was known for its enterprise-focus, rapid product innovation and its commitment to security. Its latest smart phone offering in October, 2010 was a significant failure. Overall, it lost 5% market share in the US smart phone market during the period between October, 2010 and January, 2011. Its latest tablet offering, named the Playbook, announced right after Apples first tablet, iPad1, is yet to be launched, while Apple is already selling tens of thousands of units of its second tablet, iPad2. And more recently, RIM decided that its new tablet, the Playbook, will support applications created by its competitor, Google. Given this background, we analyzed the industry, RIMs strategy, its product and processes and their alignment with strategy. In that light, we propose that the firm do the following: a) Support the Android Application Platform on its smart phones too (not just the tablet), while setting new rules in the Blackberry Application Store to incentivize developers further. b) Focus on enterprise-based product offerings via strategic acquisitions that allow complementary product offerings to establish high switching costs and product-bundling opportunities. c) Forge new partnerships with unique content providers, telecom companies and cloud firms to keep the firm unique and differentiated while maintaining its strategic continuity. Mobile Handset Industry Market Dynamics The global mobile handset industry is one of the fastest growing sub-industries in wireless sector. This industry was valued at approximately $133bn in 2009, a decrease of 6.7% over 2008, largely owing to the weakness in the global economy. However, as the global economy recovered, this industry saw huge shipment growth announcements from vendors in 2010. Based on industry forecasts  [1]  , this industry is expected to ship 1.4 billion handsets in 2011, up 19.2% from 2009 levels and is forecasted to grow with a CAGR  [2]  of 7.8% during the period 2009-14 to reach 1.7 billion by 2014 (refer : Appendix Figure 1). This growth is largely driven by the high smart-phone growth rates, declining smart-phone prices, increased adoption of 3G technology and the high subsidies given by vendors. Product Segmentation The global handset market consists of two product segments Feature phones and Smart-phones. à ¢Ã¢â€š ¬Ã‚ ¢ Feature phones (or mobile phones) are used for basic mobile communications such as voice, text messaging and data transfers, over a standard GSM mobile telecom network. à ¢Ã¢â€š ¬Ã‚ ¢ Smart-phones are handheld devices, offering advanced capabilities in addition to those provided by a feature phone such as e-mail, social networking or Internet access. Based on market research  [3]  data, we anticipate that during the period 2009-14, the Feature phone segment will decline at a CAGR of -15.5%, while the Smartphone segment will grow at a CAGR of 37.8%. The tremendous growth in the Smartphone market is primarily due to booming consumer demand and the recent industry trend of convergence between hardware, software and services. As consumers increasingly prefer technologies that help them to stay in touch with family, friends and their workplace while they are on the move, the demand for smart devices which are content-rich and support features such as e-mail and social networking applications (apps) will also increase. Market Drivers Most of the growth in mobile handset industry has been fuelled by developing countries. Apart from this, the increasing Smartphone usage is fuelling mobile handset market growth. Another major driver for the handset industry is the huge growth in mobile broadband revenues and subscriptions. Mobile broadband adoption is increasing due to the strong growth of Smart-phones, connected laptops and tablets, coupled with the rollout of high speed networks. Current Trends in Smartphone Industry Shift to Applications Apple, RIM and Google have transformed the Smartphone market into a software based environment, transferring value from hardware to software and content. In 2010 Apple dominated the Smartphone app market, offering over 225,000 apps (refer: Appendix- Figure 2). Its strict control over approval of apps has allowed it to maintain quality. Apple has already sold more than 150 apps from which it generated $2.4bn in revenues. Nearly 5bn apps were downloaded from its App Stores. While RIM offers 10,000 apps, Symbian offered only a mere 6,118. Android on the other hand offered 140,000 apps to its users to take up second position in the apps market. The Android Marketplace does not have the same kind of restrictions as Apple, and while this allows for a certain amount more freedom for both developers and users, the quality and compatibility of apps cannot be guaranteed in the same way. Video Communications Smartphones and other mobile devices (e.g. tablets) are transforming the communication industry, resulting in exponential growth in mobile data traffic. Based on an estimate from Cisco, nearly 66% of the mobile data traffic will be for video consumption by 2014 (refer: Appendix Figure 4). Mobile video is expected to grow at a CAGR of 131% between 2009 and 2014. Emerging Markets new growth engines Many handset manufacturers are turning to emerging markets to drive growth against the backdrop of the financial crisis in mature markets. In Asia, India and China are considered the fastest growing markets in the world for handsets. Compared to mature markets such as North America which had only a 2.5% share of global net subscriber additions in 2010, Asia-Pacific takes a much more significant share, accounting for 68.4% of total subscribers added. Low cost manufacturers affecting industry dynamics Inspired by the success of established players such as Samsung, many smaller handset vendors are entering the market to take advantage of the low entry barriers. Local handset manufacturers such as ZTE and Huawei in China and Taiwan and Micromax in India are challenging the established players, driving down prices and profits. These local companies have their own research and development divisions and design their own phones. The Value Chain Smartphone Industry The current value-chain of the smart phone industry is highly operator-centric; the network operators have a high degree of control over the device manufacturers they collaborate with, the technology operators they employ, and the content delivery entities with which they align (see Appendix Figure 3). Smartphones and intense competition in the mobile handset industry have only emphazised this trend. A snap-shot of the key players in this value chain: à ¢Ã¢â€š ¬Ã‚ ¢ Network operator: Serves as an intermediary for delivery of content and services. Examples: Rogers, Bell, Mobilicity. à ¢Ã¢â€š ¬Ã‚ ¢ Technology enabler: Provides backend technology required for delivering content. These include providing platforms and apps. Act as a mediator between operators and content publishers. Examples: Apple, Google, RIM. à ¢Ã¢â€š ¬Ã‚ ¢ Content Provider: Publish content from various sources or develop original content. Examples: iOS, Yahoo, Google. à ¢Ã¢â€š ¬Ã‚ ¢ Smartphone manufacturers: Manufacture handsets and other related devices. Examples: RIM, Apple, Samsung. However, these boundaries are blurring and there are no longer any demarcations of roles, with each actor stepping into the others domain. For instance, Apple and RIM are device manufacturers, technology enablers and also content publishers. Similarly, Google is a technology enabler and content provider. As roles increasingly overlap, the result could be a radical change in the value-chain and revenue sharing models. In the current business model, the operator (e.g. Rogers) receives 60-80% of data revenues while technology-enabled receives 10-20%, the content aggregator receives 10-15% while the remaining 5-10% is shared with the content owners as shown in Appendix (Appendix figure 5). Research in Motion Based in Waterloo, Ontario, Research in Motion (RIM) is the most widely recognized Canadian technology success story. RIM has perfected the BlackBerry solution a mobile solution that combines device, wireless data and voice access, a network operating centre and an operating system (OS) into a vertically integrated single offering and now considered the de facto standard for enterprise mobile solutions. Beyond the enterprise, RIM has been making inroads in the higherà ¢Ã¢â€š ¬Ã‚ volume consumer market, most notably with the successful launch of the BlackBerry Pearl and Curve. RIM has developed the BlackBerry platform with the needs of both end-users and IT managers in mind. End users look for small device sizes, longer battery life, and ease of use (i.e., intuitive user experience, alwaysà ¢Ã¢â€š ¬Ã‚ on connectivity, and low latency). On the other hand, IT managers look for security, reliability, compatibility, manageability, low cost of ownership, and integration with existing corporate applications. The BlackBerry platform provides IT managers with centralized management and provisioning capabilities, giving them full control over all aspects of the platform, including applications and configuration (e.g. mandatory use of a password to gain access to the handset, overà ¢Ã¢â€š ¬Ã‚ theà ¢Ã¢â€š ¬Ã‚ air locking and erasing of the data on devices, and the capability to disable unwanted features such as Bluetooth or cameras). All told, this has made RIM one of the most trusted providers of data communications. RIM has been extremely successful in monetizing its enterprise email subscriber base. RIM has positioned its BlackBerry as a carrier-friendly platform that enables content/services to be delivered by the operators. Time will tell if this positioning leads to any long lasting preferred vendor status at the carriers because every OEM understands how critical a flexible business model, where carriers share in the revenues/ profits, is to keep them involved. Core Competencies of RIM Highly encrypted and secure email system RIM has a very strong RD division RIM provides the capability for third party companies to develop and provide software applications that run on the RIM hand held devices and they do that by supplying the application Programming Interface Strategic Analysis of RIM The current strategy of RIM focuses primarily on the Enterprise market with a smaller footprint in the consumer market though low cost smart-phones. The company is also targeting both enterprises as well as consumer market for its upcoming tablet Playbook. The advantages as well as disadvantages of RIMs current strategy are mentioned below- Strengths in current strategy RIM has a significant focus on enterprise market which offers a number of advantages to RIM. The enterprise Smartphone market is growing rapidly and it is expected that further growth will be driven by convergence of fixed and mobile telecommunication. Understanding this future technological trend, RIM introduced the BlackBerry Mobile Voice System (MVS) as a voice convergence solution which converts desktop phones/cellular phones to Blackberry devices. With MVS and the PBX integration, Blackberry devices are now equipped with all the features of an enterprise desktop phone (5à ¢Ã¢â€š ¬Ã‚ digit calling, call forwarding, visual call management etc.). This strategy helped to increase the penetration of RIM blackberry devices in enterprises. Another advantage for RIM is its strong relationships with many independent software vendors which provide RIM many enterprise applications beyond email. For instance, RIM enabled SAP applications to run on the BlackBerry platform. This software incorporating SAP support represents a key difference for RIM customers and will enable customers to access SAP applications from BlackBerry applications such as the address book, inbox and calendar. The current strategy also focuses on the non-enterprise consumer segment. While Apple and Nokia are delivering applications and content (that operators could also be delivering), RIM has positioned the BlackBerry as a carrier friendly platform that on the one hand drives ARPU (average revenue per user) for the carriers through its BlackBerry email (and pays RIM between $3à ¢Ã¢â€š ¬Ã‚ $5 per subscriber per month) and on the other, provides a high performing platform that helps operators further monetize the consumer opportunity. By optimizing hardware, software and network services in a vertically integrated offering, RIM BlackBerry platform offers the carriers demonstrable advantages in spectrum efficiency, battery life and latency. Also, RIMs platform is significantly more efficient than competing platforms for email and browsing. This efficiency stems from higher compression rates achieved with the BlackBerry platform. Higher compression reduces download times (lower costs to carriers) and ultimately provides a better experience for users (lower latency, longer battery life and better connection stability). RIM offers its consumer email through its BIS (BlackBerry Internet Service). The BIS provides pushà ¢Ã¢â€š ¬Ã‚ based email as well as attachment viewing and Web browsing with the same optimized wireless efficiency as that found in the enterprise offering. Weaknesses in current strategy In the consumer market, Apple is the market leader with its user-friendly interface and application offerings. One of the weaknesses of RIM in this market is the lack of applications offered by its Blackberry App Store. The Blackberry App Store is an online retail store where consumers can download certain apps that are targeted at increasing productivity (spreadsheet managers, note-taking applications, social network connectivity, etc) or providing recreation (another aspect of social network connectivity, games, etc).   Blackberry apps have been an in-house closed platform operation until now, i.e. RIM and only RIM has been developing these apps for download, and the platform on which these apps are built is closed to external developers. In contrast, the app store for the explosively popular iPhone is open for developers from anywhere in the world to build apps for the general public to download. As a result, iPhone apps number around the 350,000 mark, while the Blackberry app s tore has approximately 7000 apps. These apps often form a key differentiator for the layperson looking to invest in a smartphone. As a result, RIM is poised to be edged further out of the market, unless they can take a quantum leap with their app offerings. In our recommendations section, we examine the prospect of a partnership that RIM can forge to rival Apples app store. Another weakness in RIMs current strategy is the delay in its entry in handheld tablet computing market through its upcoming tablet -Playbook. The company has announced the launch of this tablet in mid 2010. However, the launch of the device has been delayed until mid 2011 following a number of issues in manufacturing, unavailability of touchscreen displays due to absence of any long term contract with manufacturers. The company has also spend considerable amount of time in application development which could have been offered after the launch of the product through the Blackberry App Store. (For more details: refer Appendix Figure 6) Competitive Landscape Apple with its twin offerings of the iPhone and the iPad, along with the Apple App Store compete directly with RIM on all fronts. Google with its Android O/S (operable on multiple handset makers devices) is another (and rapidly growing) player in this landscape, with their open source platform that allows developers to write Apps that users can download, much like Apples model. In order to perform a competitive analysis, we further divided the market into two categories, that of Enterprise (corporate) users and that of non-Enterprise (consumer) users. Competitive Analysis in Enterprise Market As mentioned earlier, RIM took advantage of an early head-start in marketing their devices to large MNCs, many of whom now have deep, entrenched relationships with RIM. This was due in part to a first mover advantage, and also due to the enhanced security that RIM offered for email sent to its devices. The easy integration with existing email systems made the Blackberry phone the device of choice for a majority of corporations looking to equip their staff with mobile email units. The cost of switching from RIM for Enterprise users is essentially that of the legacy systems they have invested in (handsets, servers, trained personnel) and contractual commitments. With Apple beginning to offer enhanced security and a push towards productive applications for the corporate workforce, several younger corporations are either starting their staff with iPhones (and iPads) or looking to make the switch from their existing RIM contracts. Under the circumstances, there is an urgent need for RIM to offer additional value to keep these customers anchored, while also remaining a relevant option for new enterprise customers looking to decide for a mobile email-phone provider. RIM needs to follow the concept of Strategic Intent  [4]  and structure of Ambidextrous Organizations  [5]  to be competitive with other players in Smartphone industry. Competitive Analysis in Non-Enterprise Market This segment of users includes both the casual consumer as well as the professional consumer. While the former looks at a plethora of criteria for selecting their handsets and tablets, the latter is focused on devices and phone plans that offer enhanced professional productivity minus the baggage (like firewalls, disabled applications, etc) that accompanies enterprise-provided devices. For both sub-segments, two key decision-making criteria are the processing power of the devices, and the choice (as well as usefulness) of the applications available for download. In this regard, as stated before, RIMs BlackBerry and Playbook are at a disadvantage because they are coupled with the ill-performing, sparsely populated shelves of the BlackBerry App Store. In comparison, the iPhone and iPad, both very competent devices in their own right, are backed by Apples App Store and iTunes websites, the latter offering a large selection of media downloads, such as songs and movies. (For comparative analysis with various manufacturers: refer Appendix Figure 7) For RIM to succeed in this segment, it is key for them to compete directly with Apple on their availability and choice of Apps for download. RIM: Strategic Options Based on our analysis of RIM and current trends in smart-phone industry, we see the following options for RIM: Leverage Android App Platform and Set New Rules in BlackBerry App World Deepen Enterprise Product Range Strong Marketing in BRIC Nations Forge Tactical Partnerships Assessment of RIMs Strategic Options Option 1: Leverage Android App Platform and Set New Rules in BlackBerry App World RIMs App Store strategy must be to increase incentives for its rapidly-dwindling Blackberry App -developer community by offering them higher pay-offs. Additionally, it must monetize a pre-approved Android App store on its phones, just as it did on its tablets. If it can open the Playbook to Android, then it should also open up the BlackBerry phones to Android. Advantages of Option 1 If RIM is leveraging Android App Platform for its Blackberry Smartphones, then it will allow the company to increase its available application base from 10,000 to a close to 150,000 (Appendix: Figure 2). This will make the blackberry phones more appealing to Android buyers (i.e. phones based on Android Operating System). Another advantage of this approach is that the sales of Android applications through Blackberry App world will ensure a guaranteed cash flow for RIM coming from application sales. Additionally, this option will free up internal company resources currently involved in the development of Blackberry applications and help the company to concentrate on the companys core competency build high-quality smart phones and tablets that run on cutting-edge software. This option will also increase consistency between the PlayBook and BlackBerry smart-phones. Disadvantages of Option 1 While there are many benefits of this approach, there are few concerns as well in this direction. First of all, the shift to Googles Android applications for Blackberry smart-phones will further increase the market power of Google. This will make RIM vulnerable to Googles business decisions such as introducing a significant charge for offering Android Apps through Blackberry App world. Another source of disadvantage is related to the security of Blackberry smart-phones. Currently, these phones have applications offered by RIM which are tested thoroughly for interoperability and security. The Android based applications might compromise the security of Blackberry smart-phones due to their lower security standards. Option 2: Deepen Enterprise Product Range Via Strategic Acquisitions One of the biggest barriers to enter the enterprise market segment is the relationships that a firm possesses with enterprises and their corporate clients. If RIM is to retain and expand its enterprise client base- both in the short-term and longer time horizons it needs to expand its offering via tactical and strategic acquisitions. Our suggestion is to do so by acquiring and integrating an enterprise video communication company such as Polycom which is a global leader in Enterprise Video communications, and shaping it around RIMs existing offering via integration and bundling. To beat the Innovators Dilemma that the firm is entrenched in, it has to go after acquisitions that are aligned with its high-level strategy and within the same space, those that can be integrated with the company in a short time-span. Advantages of Option 2 There are a number of advantages of pursuing the acquisition of an enterprise video communication firm such as Polycom. First of all, this option provides quick access to technology and creates a high switching cost for enterprises due to deeper penetration of RIM in enterprise video which forms an important part of enterprise communications. It also creates a huge opportunity to cross-sell complementary product offerings to the existing and non-existing customers. Additionally, RIM can leverage various Polycom offerings such as telepresence  [6]  in its upcoming playbook. Apart from non-enterprise users, RIM should offer its Playbook initially to the existing Polycom customers. This will help the company to see adoption by Early Adopters. Once the Polycom customers like the product, the RIM will be able to Cross the Chasm  [7]  and reach the Pragmatists. (refer: Appendix- Figure 8) The acquisition of Polycom can also create an opportunity to offer video content and generate revenue through live video streaming on Blackberry/Playbook. Based on our financial analysis, we also saw that Polycoms current valuation provides an opportunity for RIM to capture value and to create value through cost and revenue synergies. (refer: Appendix-Figure 9, 10) Disadvantages of Option 2 One of the possible disadvantages with this option is related to the risk involved in any acquisition- cultural and management clashes -which can hamper the growth prospects of RIM. The acquisition will involve approval from regulatory bodies which will require major efforts from RIMs management. There is a possibility that competitors of RIM could also provide a counter bid to an acquisition (e.g. Polycom) and make it difficult for RIM to acquire the firm. Option 3: Strong Marketing in Emerging Markets According on the smart-phone industry forecast  [8]  , Asia-Pacific market will be the largest smart-phone market during 2009-2014, recording a CAGR of 30% in that period. As a result, an option for RIM is to gain a huge market share in emerging markets through strong marketing efforts. Advantages of Option 3 If RIM can capture a strong market share in Emerging Markets, then it will allow the company to increase its revenue many-folds. Another advantage of this approach is the competitive advantage RIM will have over Apple since Apple does not have a strong customer base in the emerging markets due to high price of iPhone. RIM on the other hand, offers a variety of smart-phones which satisfies the need of price sensitive users as well as business users. Additionally, the marketing costs are far less in emerging markets as compared to North America and Europe. Disadvantages of Option 3 First of all, the shift to emerging markets will expose RIM to competitive pressure from local handset manufacturers such as Huawei whose generic strategy is cost leadership. Another source of disadvantage is related to the security of Blackberry smart-phones. The secure email facility offered by RIM is encrypted and there has been security concern in many countries regarding the encrypted nature of these mails which can become a method of communication of for terrorists and criminal organizations. Option 4: Forge Tactical Partnerships Just like RIM has large partners like Microsoft in the enterprise space, it should strive to aggressively partner with other large companies that create content, mobile networks and cloud platforms. For example, it can forge ties with Amazon to get access to valuable content and services like its new cloud player; it can tie-up with gaming companies to create exclusive gaming on its tablets and blackberries, that appeal to its user base games that would appeal to its enterprise-oriented clients. Additionally, it must use exclusive contracts with mobile network companies, when appropriate in order to maintain its exclusivity and security. Advantages of Option 4 Tie-ups with large partners would be a game-changer, and would set RIM a notch above its competition and allow it access to unique content providers. Additionally, it will also provide quick access to cutting-edge technologies to RIM without diverting its focus from its core competencies. Disadvantages of Option 4 One possible disadvantage is that this option exposes RIM to the risk of exposing its intellectual property to partners. As a result, the company might lose its core competencies due to imitation by partners. Future Recommendations for RIM After analyzing the firms core competencies, its current product portfolio and resources which are unique and inimitable, future options we recommend that the firm should return its focus on its original capabilities within the enterprise markets and corporate customers. The high-level strategy for RIM should be to: speed up product development, enhance security and function to appeal better to enterprise/corporate customers and increase its product range through strategic acquisitions and partnerships. RIM possesses a critical mass in its relationships with enterprise segment/corporate clients and the best lever to protect that is enhance its product offering, security and functionalities, and align them to its existing product portfolio and quicken product development. This should be done after the market has been tested enough through small, rapid experiments. In a fast-changing smart-phone market (Figure 6), where the firm virtually had highest market share once, the best bet for the company is to slightly change its strategic position by making new trade-offs and make speedier product iterations, to remain differentiated. More specifically, we recommend the following three key steps to implement the strategy for RIM on a short and long term: 1) Leverage Android App Platform and Set New Rules in BlackBerry App World 2) Deepen Enterprise Product Range via Strategic Acquisitions 3) Forge Tactical Partnerships Additionally, we analyzed what our strategy would look like in the growing emerging market segments, and we believe that the above strategy of rapid product development, broader product offerings and unique partnerships with content providers/networks would be applicable to those markets as well, where RIMs strategy should maintain exclusivity and security and remain enterprise-oriented. We do not see aggressive marketing in emerging markets (option 3) to be a promising option for RIM going forward. In conclusion, there is still a significant enterprise/corporate market that demands high-quality, sophisticated and secure products. RIM, with its strong commitment to security, loyal user base and time-tested partnerships should deepen its focus on this customer base and remain unique and differentiated. Appendix Figure1. Global mobile handset shipments (m), 2009-14 Year 2009 2010 2011 2012 2013 2014 CAGR Unit Shipments(m)  [9]   1234 1373 1485 1602 1697 1796 7.80% Growth% 11.3% 8.2% 7.9% 5.9% 5.8% Figure2. Smartphone Apps Market Platform Symbian RIM Android Apple iOS Number of Applications  [10]   6118 10000 140000 225000 Figure3. The Value Chain Smartphone Industry Figure4. Market Share: Video Communication Source: Cisco Figure5. Revenue sharing model Source: Business Insights Figure6. RIM SWOT Analysis Strengths Weaknesses Strong market presence in the enterprise segment is driven by its flagship BlackBerry device. A weak content strategy coupled with a poor ecosystem is impacting on the companys competitiveness. Robust profits continue to shield the company from competitive threats. RIM derives a substantial 63.1% of its revenues from North America. Concentration of revenues from a single region could expose the company to considerable risk. Opportunities Threats The company is targeting the youth segments in emerging markets by offering social networking and multimedia featur

Problems of Working Women

Problems of Working Women While discussing the issues and concerns about working women, the main emphasis should be on the opportunities for women, as it is of utmost importance. Like every human being, a woman has a natural desire for the expression of her inborn knack and abilities; even a small baby shows his natural guts through his actions and movements. So, if a woman learns something, she craves for expressing it in some way. It is quite encouraging that nowadays, women have much more opportunities and prospects for the assertion of their individuality and talents. The services sector has increased the chances for women with its comfortable environment, where they can actively participate and excel, even from a distant place. Hence, if the focus is right, this issue will, hopefully, find its way towards a positive solution. In short we need revamp in all round corners with respect to working womens lives. We need to help each other, join together in chorus to raise our issues, put them in a proposal to government for new legislations angled at improving working womens lives. 1. Introduction In India, men do not share on most of the household chores, it is women who have to cook, clean the house, do the dishes, wash clothes, get their children ready for school etc. Men just took care of few chores that are to be dealt outside the house. So the major burden of running the family is on the shoulders of women. It was alright for women to handle all the chores as long as they were homemakers. Now with their increasing need for getting some income for the family, they have to work all the more harder. They have to take up a 9 to 5 job plus handle all the household chores that they handled as a homemaker. Mens role has not changed much. The status of Indian women has undergone considerable change. Though Indian women are far more independent and aware of their legal rights, such as right to work, equal treatment, property and maintenance, a majority of women remain unaware of these rights. There are other factors that affect their quality of life such as age of marriage, extent of literacy, role in the family and so on. In many families, women do not have a voice in anything while in several families; the women may have a dominating role. The result is that the empowerment of women in India is highly unbalanced and with huge gaps. Those who are economically independent and literate live the kind of life that other women tend to envy about. This disparity is also a cause for worry because balanced development is not taking place.1 2. Objectives of the study: To study the status of working women in India. To study the problems faced by working women in India 3. Scope of the study: The scope of the study is limited to the present status of working women in India 4. Review of Literature: Hate (1978) in her book stated that there is positive change in the political, economics and social status of middle class working and non-working women living in four cities in Maharashtra with the advent of independence. Robinson and Skarie (1980) in their article on stress of working women stated that in the area of stress and its relationship to locus control reveals that internally oriented individuals show less perception of role overload and role ambiguity Chandrika (1982) in her study stated that in the last decade of the 20th century the spotlight fell on various specific issues of women, these include multiple feminine identity, gender and sexuality, feminization of poverty environment and sustainable development, planning and power globalization, sex tourism, sexual harassment at work place, Dalit womens issues, tribal women and minority womens problem, womens rights as human rights, communal fascism, women and media. These yielded truly in depth analysis, studies and discussions and action programmers. Seta Vaidayalingam (1994) discussed the problem and concerns of Indian women. According to working women are subject to more explanative problems and pressures then their non- working sisters. Finding a suitable occupation in the first problem right and proceeds it and of course fighting for the right amount of education to secure a decent job, tops it all, after having completed her education when a women steps the field of vocation are not quite correct, we find to be womens staying capacity and the usual remarks is adequate. This kind of attitude spoils a womens changes at all levels and particularly in the field of self -employment with a job come other problematic situations, kinds of people at work especially men. Number of lawyers do not encourage women simply because the later to level the office at about 6 p.m. in order to reach home early despite the fact that a busy lawyers office is at its best after 6 p.m. Single working women have the accommodation problem, if working i n a city their families do not live with them. One has heard and read in the newspaper of the unfavorable conditions prevailing in hostels which in any case among to meet encouraged to need. My own mother has never done a days work despite having secured a medical education from the Madras Medical College. Let us look at some of the basic problems faced by working women in modern-day India. 5. Status of Working Women in India Status of Indian working women is far from being satisfactory.. 6. Data Analysis Interpretation Most commonly used development indicators are work and employment as an economic empowerment measure for women via-avis men, participation in Decision Making in Administrative and Political power. The status of working Indian women has been shown in Table 1 during the recent past of post independence period. From 1971-2001 the overall work participation rate for women has gone from 34.3 percent to 39.26 percent, just a marginal increase of 5 per cent over a long period of three decades. Ideal share in work participation of women should have been equal to sex ratio of women in the total population of the country. We are far away from this ideal even after 65 years of independence. Work participation in higher administrative posts is miserably low. Though there has been a cry for equal political participation for women in political decision making, barring a single exception of Womens participation in Local Self Government bodies, the rate of womens participation in state assemblies has hardly increase by .0.5 percent over the period of 15 years from 1985 to 2000 whereas the participation in MPs in Parliament has increase just by 4 per cent over a period of 20 years from 6.1 per cent to 10.1 per cent. Shall we be able to bring gender equality in near future? How long we should wait for bringing gender equality in real terms? 7. Problems of Working Women Acceptance As Working Professionals Most Indian men are yet to come to terms with the fact that women are also capable of working with them, shoulder to shoulder, in any field or professional sphere. They still visualize women as individuals who should be in charge of the kitchen and other domestic affairs. Work is either seen as a temporary evil for women whose husbands do not earn enough, or the domain of women who do not know their place. As a result, Indian working women do not get the respect they require from their male colleagues in the workplace. Balancing Work-Family Life No matter how high their position or designation is in the office, women in India are still viewed as the family manager back home. They are expected to return home at a certain time, cook, clean and take care of family affairs. In fact, men who help out around their house are often the butt of jokes by their male friends. This makes life extremely stressful for women who have little help around the house and have to do it all. Travelling For Work is Not Acceptable One of the problems faced by married working women is that they cannot travel or go on tours without having to answer uncomfortable questions by most of their friends and family. This is especially true for married women, who also have a flourishing career. Their professional obligations often depend on the support and understanding of family members. A married man can go on long official tours outside his home city, without raising eyebrows and questions from his family members and peers, but his equally-successful wife would face disapproval. As a result, women often have to opt out of jobs than involve travel or settle for not being promoted as a result. Safety Of Working Women The nosey questions factor aside, there is still the concern for safety of working women who need to travel on official business. Women travelling out of their home city for work trips are considered vulnerable and an easy target to fulfill the lewd intentions of their chauvinist male colleagues. Checking into a hotel alone is one of the problems faced by working women, even if the trip is purely official. Many hotels refuse to allot a room to a single woman (under strange pretexts) because of their own safety concerns or if a woman decides to stay alone, she is viewed with suspicion. Unequal Pay One of the raging topics of discussion in the context of problems faced by working women (not only in India, but also in many other nations) is that of equal pay. Legally, a woman is entitled to get the same salary as their male colleagues for the same kind of work done by them. However, gender discrimination is rampant as many companies still do not adhere to these guidelines and pay women less than their male colleagues. Education Though it is gradually rising, the female literacy rate in India is lower than the male literacy rate. Compared to boys, far fewer girls are enrolled in the schools, and many of them drop out. According to the National Sample Survey Data of 1997, only the states of Kerala and Mizoram have approached universal female literacy rates. According to majority of the scholars, the major factor behind the improved social and economic status of women in Kerala is literacy. Under Non-Formal Education programme (NFE), about 40 Per cent of the centers in states and 10 Per cent of the centers in UTs are exclusively reserved for females. As of 2000, about 0.3 million NFE centers were catering to about 7.42 million children, out of which about 0.12 million were exclusively for girls. In urban India, girls are nearly at par with the boys in terms of education. However, in rural India girls continue to be less educated than the boys. According to a 1998 report by U.S. Department of Commerce, the chief barrier to female education in India are inadequate school facilities (such as sanitary facilities), shortage of female teachers and gender bias in curriculum (majority of the female characters being depicted as weak and helpless). Discrimination at Workplace However, Indian women still face blatant discrimination at their workplaces. A major problem faced by the working women is sexual harassment at the work place. Further, women employees working in night shift are more vulnerable to such incidents. Nurses, for example, face this problem nearly every day. There is nothing that is done in hospitals to tackle and address the danger they face. Such blatant disregard of current Indian laws is one reason why sexual harassment at the workplace continues to increase. Also, Indian women are often deprived of promotions and growth opportunities at work places but this doesnt apply to all working women. A majority of working women continue to be denied their right to equal pay, under the Equal Remuneration Act, 1976 and are underpaid in comparison to their male colleagues. This is usually the case in factories and labor-oriented industries. Land and property rights In most Indian families, women do not own any property in their own names, and do not get a share of parental property. Due to weak enforcement of laws protecting them, women continue to have little access to land and property. In fact, some of the laws discriminate against women, when it comes to land and property rights. The Hindu personal laws of mid-1956s (applied to Hindus, Buddhists, Sikhs and Jains) gave women rights to inheritance. However, the sons had an independent share in the ancestral property, while the daughters shares were based on the share received by their father. Hence, a father could effectively disinherit a daughter by renouncing his share of the ancestral property, but the son will continue to have a share in his own right. Additionally, married daughters, even those facing marital harassment, had no residential rights in the ancestral home. After amendment of Hindu laws in 2005, now women in have been provided the same status as that of men. In 1986, the Supreme Court of India ruled that Shah Bano, an old divorced Muslim woman was eligible for maintenance money. However, the decision was vociferously opposed by fundamentalist Muslim leaders, who alleged that the court was interfering in their personal law. The Union Government subsequently passed the Muslim Womens (Protection of Rights upon Divorce) Act. Similarly, the Christian women have struggled over years for equal rights of divorce and succession. In 1994, all the churches, jointly with womens organizations, drew up a draft law called the Christian Marriage and Matrimonial Causes Bill. However, the government has still not amended the relevant laws. Crimes against women Police records show high incidence of crimes against women in India. The National Crime Records Bureau reported in 1998 that the growth rate of crimes against women would be higher than the population growth rate by 2010.Earlier; many cases were not registered with the police due to the social stigma attached to rape and molestation cases. Official statistics show that there has been a dramatic increase in the number of reported crimes against women. Domestic Violence Globally, one out of every three women faces violence at the hands of their husbands, Fathers, or brothers and uncles in their homes. Domestic violence can be described as when one adult in a relationship misuses power to control another through violence and other forms of abuse. The abuser tortures and controls the victim by calculated threats, intimidation and physical violence. Although men, women and children can be abused, in most cases the victims are women. In every country where reliable, large-scale studies have been conducted, results indicate that between 16 and 52 Per cent of women have been assaulted by their husbands/partners. These studies also indicate widespread violence against women as an important cause of morbidity and mortality. Such violence may also include rape and sexual abuse. Psychological Status of Women in India: Problems and concerns 25violence includes verbal abuse, harassment, confinement and deprivation of physical, financial and personal resources. For some women emotional abuse may be more painful than physical attacks because they effectively undermine womens security and self-confidence. In India, violence within the home is universal across culture, religion, class and ethnicity. The abuse is generally condoned by social custom and considered a part and parcel of marital life. Statistics reveal a grim picture of domestic violence in India. The National Crimes Bureau, Ministry of Home Affairs, Government of India reports a shocking 71.5 Per cent increase in instances of torture and dowry deaths during the period from 1991 to 1995. Dowry Another serious issue in modern India is Courts are flooded with cases related to death due to dowry harassment by husband and in laws. In ancient times women were given Stridhan when they departed from the house of their parents. This amount of money was given to her as a gift which she can use on her and her children but her in-laws did not have any right on that amount. This amount was supposed to help the girl in time of need. Slowly this tradition became obligatory and took the form of dowry. Nowadays parents have to give hefty amount in dowry, the in laws of their girl are not concerned whether they can afford it or not. If a girl brings large amount of dowry she is given respect and is treated well in her new home and if she does not bring dowry according to expectations of her in laws then she has to suffer harassment. Due to this evil practice many newly wed women of India have to lose their lives. 8. Conclusion: Thus, while discussing the issues and concerns about working women, the main emphasis should be on the opportunities for women, as it is of utmost importance. Like every human being, a woman has a natural desire for the expression of her inborn knack and abilities; even a small baby shows his natural guts through his actions and movements. So, if a woman learns something, she craves for expressing it in some way. It is quite encouraging that nowadays, women have much more opportunities and prospects for the assertion of their individuality and talents. The services sector has increased the chances for women with its comfortable environment, where they can actively participate and excel, even from a distant place. Hence, if the focus is right, this issue will, hopefully, find its way towards a positive solution. In short we need revamp in all round corners with respect to working womens lives. We need to help each other, join together in chorus to raise our issues, put them in a proposal to government for new legislations angled at improving working womens lives. A couple of visibly clear steps the government can take to improving working womens lives are: Give higher interest in all bank deposits to women Give 30-50 Per cent discount in all Rail/bus/plane fares to women Legislate strict laws against sexual harassment in offices Setup special courts for handling complaints of working women against their employers Legislate leeway for special leaves needed by working women Legislate laws to curb inequality

U.S. Budget :: essays research papers

Caffeine   Ã‚  Ã‚  Ã‚  Ã‚  A lot of people often wonder what caffeine is. When isolated in pure form, caffeine is a white crystalline powder that tastes very bitter. The chief source of pure caffeine is the process of decaffeinating coffee or tea. Caffeine is used to provideâ€Å"boost energy† or a feeling of heightened alertness. It is often used to stay awake longer and late into the night. Many people feel as though they â€Å"cannot function† in the morning without a cup of coffee to provide caffeine and the boost it gives them. Caffeine is an addictive drug. It operates using the same mechanisms that amphetamines, cocaine, and heroin use to stimulate the brain. Caffeine effects are more mild than amphetamines, cocaine, and heroin, but it is manipulating the same channels, and that is one of the things that gives caffeine its addictive qualities. If you feel like you have to have caffeine everyday and cannot live without it, then you are considered addicted to caffeine.   Ã‚  Ã‚  Ã‚  Ã‚  Caffeine also increases dopamine levels in the same way that amphetamines do (heroine, and cocaine also manipulate dopamine levels by slowing down the rate of dopamine reuptake). Dopamine is a neurotransmitter that, in certain parts of the brain, activates the pleasure center. Caffeine’s effects are obviously much lower than heroin’s, but it is the same mechanism. The long term problem with caffeine is the effect it has on sleep. The half life of caffeine in your body is about 6 hours. That means that if you have a big cup of coffee with 200 mg of caffeine in it at 3:00pm, by 9:00pm about 100 mg of that caffeine is still in your system. You will still be able to fall asleep but your body is going to miss out on the benefits of deep sleep. The next day you are probably going to feel worse, so to make yourself feel better, you will need caffeine as soon as you get up and out of bed. This cycle can start to continue day after day. This is why 90% of Ame ricans consume caffeine everyday. Once you get in the cycle, you have to keep taking the drug (home.howstuffworks.com). Caffeine raises adrenaline levels and heavy coffee consumption can lead to a state of adrenal gland exhaustion where the adrenal glands are no longer able to adequately respond to stress by releasing enough adrenaline. Adrenal insufficiency can then lead to a host of other problems, including a weakened immune system response, anxiety and panic attacks.

Physician-Assisted Suicide and Euthanasia - Mercy Killing :: Free Euthanasia Essay

Euthanasia Mercy Killing Sue Rodriguez has reminded us all of our own mortality and our need to think carefully about the kind of society we want to live and to die in. Sue Rodriguez was known through the media, and her well spoken and eloquent speeches. People painfully in support of what she believed in, watched as her strength was sapped by the devastating disease (amyotrophic lateral sclerosis), and we were moved by her clear thought and her bravery as a person facing death. Here was a woman who acted on her beliefs with courage and tenacity and whose grace has enriched us all. It is no defense to point to the fact that a person has requested to be killed: "No person is entitled to consent to have death inflicted upon him, and such consent does not affect the criminal responsibilities of any person by whom death may be inflicted upon the person by whom consent is given," which seems to mean that no one has a right to consent to have death inflicted on him or her. In addition, if a person causes the death of another, the consent of the deceased does not provide the person who caused the death a defense to criminal responsibility. Is there a difference, do you think, between a person who, at a dying person's request, prepares a poison and leaves it on the bedside for that person to take, and a person who helps the patient to drink it or who administers it directly at the request of a dying person who is unable to take it personally? Is there, in short, a real distinction between killing and letting die? Well, this is the difference between passive and active euthanasia, and if you believe in euthanasia, you must decide which one is correct or even accept both to be correct depending upon the situation. We must carefully think through a number of conceptual issues. What is a person? What is death? How does the difference between active and passive function in arguments for and against euthanasia? Is there any difference between killing and letting die? Suppose the doctor agrees to withhold treatment... The justification for his doing so is that the patient is in terrible agony, and since he is going to die anyway, it would

Imagination and the Holocaust Essay -- Exploratory Essays Research Pap

Imagination and the Holocaust The great secret of morals is love; or a going out of our own nature, and an identification of ourselves with the beautiful which exists in thought, action, or person, not our own. A man, to be greatly good, must imagine intensely and comprehensively; he must put himself in the place of another and of many others; the pains and pleasures of his species must become his own. -- Percy Bysshe Shelley, "A Defense of Poetry" I believe that truly humane learning can't help but expand the constricted boundaries of human sympathy, of social tolerance. Maybe the truest thing to be said about racism is that it represents a profound failure of imagination. -- Henry Louis Gates, Jr. "Integrating the American Mind" The imagination and the ability to empathize with others is the key to living a wider life, a key to escaping the prison of a limited self. But, imagination and identification are also menacing. As we read and listen to the words of survivors, as we study the Holocaust from all points of view, our imaginations threaten us. As I pick up Elie Wiesel's novel Night, I take the Holocaust in my hands, and I hear children's' voices in the dark. I am afraid for them and for myself. First, I am afraid my imagination will fail me, and I will be overwhelmed. The terror and humiliation of the Holocaust may so numb me that I will go into "shock." I will isolate myself, deny everything -- suffering, empathy, mercy, family, God. I will experience what Wiesel experienced when his father was struck and he did nothing (36-37), or, in the end, I will abandon my father. Wiesel says to me, "I awoke on January 29 at dawn. In my father's place lay another invalid. They must have taken him away before dawn an... ...elling and the Journey to Wholeness. New York: Bantam, 1992. Pagis, Dan. "Written in Pencil in the Sealed Railway-Car." Truth and Lamentation: Stories and Poems on the Holocaust. Eds. Milton Teichman and Sharon Leder. Urbana and Chicago: U of Illinois P, 1994. 491. Roder, Thomas, Voller Kubillus and Anthony Burwell. Psychiatrists -- the Men Behind Hitler. Los Angeles: Freedom Publishing, 1995. Shelley, Percy Bysshe. "A Defense of Poetry." In English Romantic Writers. Ed. David Perkins. New York: Harcourt, Brace, 1967. 1072-087. Weinberg, Jeshajahu and Rina Elieli. The Holocaust Museum in Washington. New York: Rizzoli, 1995. Wiesel, Elie. Night. Trans. Stella Rodway. New York: Bantam Books, 1960. - - -. "Why I Write: Making 'No' Become 'Yes.'" The Essay Connection. 4th ed. Ed. Lynn Z. Bloom. Lexington, Massachusetts: D. C. Heath, 1995. 40-47.

Health Psychology Essay

Health psychology concerns itself with understanding behavior, biology and social context and their influences on illness and health. Health psychologists work with professionals in clinical areas and also conduct research as well as teach in universities. Health psychology aims at changing the health behavior of individuals to help them maintain optimum health and assist patients in adhering to treatment regimens. Adherence to medical regimens and shorter hospitalizations are indicators of effective health services. Health psychologists use cognitive behavior therapy and analysis of applied behavior to achieve this. Discussion The duty list is composed of activities that are aimed at improving the access of services to patients and also to improve the overall healthcare of patients. In assignment of duties to the various health professionals some health psychologists will receive more than one duty on the list. This is because of some of the duties which are closely related making it more reasonable for these duties to be carried out by one person. The list however has very many activities which if work load is considered makes it necessary to have a fifth job title. The fifth job title would be a communication skills counselor. The duties will then be allocated as follows, the substance abuse counselor will be responsible for coordinating the use of recovery programs and structured programs for substance. He/she will be working in conjunction with the social worker. The rationale behind this assignment is that the substance abuse counsellor is the person most appropriate for dealing with substance abusers in assisting them to get rehabilitated. The nature of substance abuse is such that it has social and psychological components to it so the collaboration between the substance abuse counsellor and the social worker is necessary. The patient load in substance abuse programs is high because of the intensive nature of behavioural change programs that are used, hence the substance abuse counsellor will only have this duty assigned to them. The inpatient-only psychologist will be assigned to the duty of providing treatment for chronic pain. The psychologist will be performing this duty only. This will be because of the large number of patients who have chronic pain. Managing these patients adequately means that the psychologist may not have enough time to attend to other duties. The child psychologist has two duties assigned to them. These are providing psychological preparation methods for children prior to medical procedures and collaboration with local schools. These are two duties which are closely related. By being involved with local schools the psychologist will already be familiar to the children making it easier for them to get children to cooperate when in the hospital. The adult psychologist will have the duty of providing psychological preparation methods for the adults prior to medical procedures and surgery. The workload for this psychologist is expected to be high since most of the patients are adults, hence the adult psychologist will only have this duty. The fifth job is that of communications counsellor, who will be carrying out duties of utilizing various methods to facilitate adjustment and coping skills amongst the patients. This psychologist will also have the role of diagnosing stress disorders and providing aid in stress relief interventions. The rationale behind this assignment is that the two duties are also closely related. The effect of poor adjustment to a condition and inability is often stress (Broome, Llewelyn and Llewelyn, 1994). Sometimes the relationship is vice versa, with high stress levels causing poor adjustment to one’s condition (Lyons and Chamberlain, 2006 ). The substance abuse counsellor will contribute to improved patient healthcare by provision of services geared towards behavior change that will enable the patient to be completely rehabilitated. The HBM (Health Behaviour Model) proposes that behavior change occurs when an individual perceives that the benefits of behavior change outweigh the costs or barriers that are associated with the behavior. (Friedman and Silver, ). The substance abuse counsellor will use such a model to predict the possibility of behavior change for the substance abuser. The usefulness of the HBM has been seen in its predictive value of whether individuals will adopt behavior such as safe-sex practices, breast self-examination and exercise (Friedman and Silver, ). The substance abuse counsellor will use cognitive behavioral therapy to educate substance abusers about the need to steer clear of drugs. Those with alcohol and other drug addiction problems will be helped to identify problems and behaviors that are related to their substance abuse. This will often be done in a group setting and occasionally on an individual basis (Occupational Outlook Handbook, 2008). Group settings are used mainly because many people feel encouraged by the fact that they are not alone in the addiction problem. Other activities that the substance counsellor will be involved in include assisting family members to cope with the addictions of their spouses, children or siblings. Since health psychology places emphasis on prevention of illness,the substance counsellor will have the responsibility of initiating, planning and conducting programs which are aimed at the prevention of addictions. This will help in the achievement of overall better health since it is often easier to prevent a condition rather than to cure it. The rehabilitation process for drug addicts has been known to be a difficult with many of them falling off the wagon. Thus a lot of time and patience is required, making prevention the better option. The emphasis on prevention is aimed at reducing the number of patients who will need to use substance abuse programs and also at reducing the rate of relapse. This contributes to decreased stay at the hospital. The child psychologist has a role of helping children to respond to the physician in a positive and cooperative manner at the time when a procedure is being done. This will involves the use of methods that allay the fears and anxieties of the child, such as providing distractions. The counsellor will also explain to a child who is old enough to understand the nature of the procedure they will undergo and what to expect in language that they can understand. The child counsellor will also have the responsibility of identifying cases of child abuse and other problems in the family that may hinder proper child development (Occupational Outlook Handbook, 2006). In addition, it is the role of the child psychologist to educate the parent(s) or the guardian of the child on the developmental milestones of the child and to encourage parents to bring their children to hospital if any of these milestones are missed. At the local school, the child psychologist will continue to observe children for any behavioral, social and personal problems. This will contribute to improvement in child health as it will result in early detection of problems and therefore early management and possibly shorter stays in hospital. The adult psychologist will be preparing adults psychologically for medication by telling the adult patient what to expect. Before surgery, the adult psychologist will visit the adult patient and discover what fears they may have. The adult psychologist can allay this by explaining the changes that the patient may expect following surgery or after a medical procedure. The adult psychologist can also communicate the patient’s worries and fears to the physician, surgeon and other health professionals directly involved in patient care. This will ensure that the medical professionals allay these fears and are conscious of them as they take care of the patient. This contributes to better healthcare because a less anxious patient is more cooperative and the patient is more likely to have greater adherence to their medication regimen. Management of chronic pain is a role which will include activities like administration of the McGill Pain Questionnaire to patients. This tool assists in description and measurement of pain (Marks, Murray, Evans et al, 2005). It provides a set of words describing pain from which the patient can choose from. These will assist the doctor to determine the intensity and depth of the pain that the patient feels. The McGill Pain Questionnaire makes diagnosis of pain easier and depending on the type diagnosed the appropriate medication can be prescribed, reducing the patient’s hospital stay. Another activity that the inpatient only psychologist will be involved in is confirming that a patient is safely using patient administered analgesia. This information can be elicited through conversations with the patient which will reveal their use of the analgesics that they have. Cognitive Behavioral Therapy (CBT)and biofeedback are other techniques of treating pain amongst inpatients. CBT involves the use of distraction and relaxation techniques (Scott and Briere, 2006). The use of CBT where the patient is advised to note pain relieving and pain aggravating factors also help in the management of pain. These are useful in managing pain and when the inpatient psychologist has taught these successfully to the patient then it becomes easier for the patient to handle the pain and stick to their medication. The overall effect of these is a shortened hospital stay. The communications counsellor will have a role in educating physicians on the importance of maintaining patient-centered consultations. These consultations as opposed to doctor-centered consultations make the patient to feel as though they are part of the treatment process. The doctor- centered consultation is perhaps preferred by the elderly but is disliked by most people due to the sense of ignorance that it seems to inspire. A patient-centered consultation focusses on the needs of the patients and allows the doctor to listen to the patient, involve the patient and finally make a diagnosis and choose treatment. Health psychologists believe that treatment that is arrived at like this has a higher chance of being adhered to (Marks et al, 2005). The communications counsellor will therefore make this known to the medical professionals to enhance adherence to medication regimens. This is important as often the way a patient is handled by the medical professionals influences their adjustment to a condition they have especially when the condition is chronic. Adherence to medication is an indication that the patient is well adjusted and is coping well. Most patients who have suffered traumatic conditions or who have chronic conditions are predisposed to management of stress disorders. Development of a stress disorder in addition to their chronic condition makes their health even worse and increases their period of stay in hospital. The communications psychologist will identify these patients and plan for and implement interventions that will help to relieve their stress. Some of these interventions include CBT, which can be done individually or in a group. The communications psychologist may also introduce biofeedback. Biofeedback involves the measurement of the functions of a subject such as heart rate, blood pressure, skin temperature and muscle tension as well as sweat gland activity (Scott and Briere, 2006 ). Often when a patient stress levels are increased these parameters tend to increase. When measured and an increase is found, the patient’s awareness is raised and the patient then can consciously begin to control the unconscious physiological activities. Adherence to this practice can help patients avoid thoughts and feelings which increase their stress. The communication psychologist will also encourage the patients to verbalize their feelings of anxiety and stress and what they think are the sources of the stress. She/he will then explore with them the things that they can engage in to help take away their stress. These include physical activities, board games, conversations with other patients. Some stress issues may be related to the family especially where a mother is sick. She may worry about the care of her household and children. To assist this mother, the communications psychologist may need to help the mother work out a plan for care of her household with other family members. Once the stressors have been identified and done away with the patient is more likely to heal faster and be more committed to their treatment regime. The role of the communications psychologist is very important in detecting patients who may go into depression as a result of stress associated with their conditions. Conclusion Some of the jobs of the health psychologists may seem to overlap. These include the jobs of the inpatient psychologist and the communications psychologist since both seem to be dealing with chronically ill patients. They also seem to have a similar objective in that they want to ensure that the patient adheres to their treatment regimen. There are similarities between both jobs, but the focus of the inpatient psychologist is the patient who requires pain management. Overlap is reduced by the fact that should the patient develop stress as a result of poor pain management then they can be referred to the communication psychologist. The communication psychologist will then go on to identify the stressor and put in place appropriate interventions. The overlap is not an entirely bad thing as it will result in some of the workload being shared among the psychologists since there is likelihood of patients being more in one psychologist’s speciality. The health psychologists described above will all be working towards improving the care of their patients. Most of the interventions that they will put in place will lead to either decreased hospital stay or greater adherence to medication. This effectively results in improved health among the patients.